Beaches Clothing: Sneak Peak at Designing Swimwear

Beaches Clothing: Sneak Peak at Designing Swimwear: The swimwear industry might be small in comparison to other Apparel Departments, but it's big to us and we are extremeley passionate ab...

Beaches Clothing: Just can't get enough

Beaches Clothing: Just can't get enough: If there is one trend in womenswear (and swimwear), that I just can't get enough of, is the MONOTONE trend. So, yeah, it's been hap...

Just can't get enough

If there is one trend in womenswear (and swimwear), that I just can't get enough of, is the MONOTONE trend. So, yeah, it's been happening for the last 2/3 seasons and yes, it's showing up in the new 2014 collections but it's so beautiful and timeless. And isn't that what fashion needs - timeless pieces that you LOVE and keep and hold onto forever?

Kate Moss is breathtaking (as usual) in these 2013 shoots. And when monotone is around - it is usually accompanied by a 60's retro theme, inspired by one of the Hollywood legends or feminine icons.


Gingham is a good movement forward in 2014 for the swimwear looks and stripes are always a win - but the narrower stripe is looking newer.

This trend is also very helpful in today's economic challenges as it helps the longevity of your wardrobe. What does make it new, is the annual update in accent colours to accesorise the look.

So go on, grab your black and white pieces and let's help bring 60's back.

 Happy swimming!

Sneak Peak at Designing Swimwear

The swimwear industry might be small in comparison to other Apparel Departments, but it's big to us and we are extremeley passionate about swimwear and all the elements attached to it.

We live, eat, breathe and sleep swimwear and therefore find inspiration and ideas in the weirdest places. We would like to think of ourselves as innovators as well as trend conscious designers - emcompassing many  elements such as global economics, colour predictions, grass root trends, office doodles, vintage, fabric technologies, customer feedback, friend's inputs as well as market reports.

Designing swimwear is also,largely about the silhouette and creating the right fit for the right body. Today, there are many more silhouettes on the market that cater for various body shapes. Technology in the form of support, comfort and shape have helped improve on the swimwear design and thus given the wearer more choice in the form of fit.

I am often asked, 'why is swimwear, so expensive?' And my answer is simply, it's justified! The fabric used for swimwear is specialised and consists of a combination of fibres to help enable elasticity. Not to mention various applications to ensure colour fastness to light, washing, sea water and chlorinated water.

I think, quite often, the consumer wants so much from the product, but they don't realise what goes into that product in order to get the result that they want.

And thus, all the factors are taken into consideration when designing a swimsuit - trends, fabric, silhouette, colour, print, fit and quality.

Below is a sneak peak at the designer's screen shots today.

Happy swimming!

Italian style swimwear - Pucci

I don't know about you but there is just something about Italians - their love and fashion for food, wine, art, architecture is so inspiring. A paticular Italian, I admire, was Marquis Emilio Pucci, the founder of the Pucci Empire. He has since passed but was known as the 'Prince of Prints'.The fashion house, has since, had a few designers carrying on with the legacy and in my opinion, Pucci is only getting better.

If you are familiar with the fashion world, you will understand my love and appreciation for the brand.
Pucci prints are all about the playful use of colour, geometrics and femininity. (So complimentary to swimwear). With each collection, I fall deeper in love. 

Their 2014 Pre-Summer collection is full of everything I want summer to be - effortless, breezy, trendy, fresh, sexy and full of COLOUR.

Mono Tuesday - Swim Inspiration

In love of all things Monotone? The Resort/Pre-Summer 2014 Trends are looking very black and white. Loving the print collaborations/florals and geo stripes. Monotone prints/colourblocks collaborate so well with swimwear - often creating a timeless piece.

Below is a collaboration of MONO-tone swimwear from way back then to tomorrow.

Hope you enjoy!

Way back when swimwear...

How inspirational and perhaps, some not inspirational, are these pictures? After a random internet search, I stumbled across a goldmine - namely, Sports Illustrated Swimwear Archive.

As a swim designer, it's like a gem above all gems. We all often feel the need at some stage to go back in time, and this has provided a whirlwind of timelines - to see how swimwear has progressed and in some ways, regressed.

The models and their bodies have definitely evolved over the years and I have to say that I am pleased to see a variety of body shapes in the Sports Illustrated editions today. From the skinny, athletic figures to the voluptious bombshells - it really does seem to cater for the variety of women and their shapes out there.

From the retro, to the 'ethnic' influences, they all have made a comeback especially our good old faithful animal prints, which seem to revisit us every 2 or 3 years.

Colour, prints, silhouettes rotate and reinvent and continue to serve as an apparel item that compliments the women's figure and enables her to enjoy the beach/swim environment using the best swim fabric technologies.

As much as swimwear imitates the mass trends it often dictates it too. Swimwear is in itself has it's own little universe.